Which group are you in? Only THREE groups of people running Facebook Ads
It is that simple, only 3 groups, every new client I take on is in either
The first group is those who know how to set up high converting ads or hire someone to do it for them.
The second group has watched some YouTube videos that make it all so simple. They see others successfully TELLING them how easy it is, so they then just throw money into campaigns that accomplish
The third group comprises people that have absolutely no idea what they are doing and didn’t even pay attention to YouTube videos. They get bored
First important consideration
Facebook is not a shopping platform
What a lot of advertisers do not seem to grasp is that people are NOT going on Facebook to buy stuff.
No one is scrolling through their feed thinking.
Facebook is a pass time during a lunch break, the work commute, and so on. People want to have a look at what friends are up to, family
Far more people will ignore your ad, and
Second important consideration
Luckily Facebook ads are relatively cheap and if you have done your homework on audience targeting, they show at least some of your ads to the right people, those are the ones that will engage with your and become a WARMer audience.
Facebook has a tool, PIXEL, that tracks every interaction or engagement people have on Facebook. That can watch your videos, clicking your
Below video will explain how to set these up and although this client had already spent over $2000 in ad spend over a 6-week period,
Split testing is crucial to know what works (and what not!)
The wonderful thing about Facebook
Even if you have a tiny budget, you can try out your advertising campaigns
On one of my latest audits, one client was running 6 ads, 3 for women, 3 for men. All at $15 each, total $90 per day.
He never really paid attention to the cost or results until my audit showed him the men targeted ads were 30-50% MORE expensive in getting results and one of the 3 women ads was scoring poor compared to the other 2.
Instead of spending $90 on 6 ads, we scaled the 2 best ads up to $45 each, killed of the others.
Within 24 hours we got MORE leads from 2 than 6 and 30% cheaper!
Split testing is a must if you don’t want to waste your money!