Sales funnels that convert. Shatter your bottom line!"Never stress about not having enough leads or clients again!"
Facebook Sales Funnels
Why do I need a funnel if I have a website?? Websites are really just a digital brochure and they make it SO EASY for your dream customer to get lost in a maze of information.
People come to a site and they don’t know what they want. A website isn’t helping or guiding them to select what to do, so they are just browsing and not not buying. You don’t have any control over it, most people just leave without doing anything because no one is walking them through their purchase.
Funnels have statistically proven to generate more leads and sales than websites time and time again.
There are few people using sales funnels within the Facebook ads platform and here is why you are missing out if you don’t do it either.
Facebook is the best online platform to get the highest ROI on your marketing budget and if you are not using the tools of Facebook to create funnels you are passing up on a huge opportunity.
Key steps to succeed:
- Use tracking with your Facebook pixel
- Offering value is the only way be succesful on Facebook
- Facebook is a unique platform and needs a unique approach
funnel awareness stages
User or buyer intent has 3 stages, Problem Aware, Solution Aware and Product/Service Aware. To be effective, sales funnels need to be set up to that address the different stages.
Problem Aware – TOF (Top Of the Funnel): Are you feeling xyz after doing xyz? Do you have xyz? You can’t do xyz?
Solution Aware – MOF (Middle of the Funnel): Doing xyz will make you xyz, give you xyz and improve xyz.
Service Aware – BOF (Bottom of the Funnel): Joining xyz will get you fast xyz and improve your xyz.
Facebook Funnels at Campaign level
- TOF - Engagement/Video Views with Story Telling and Proclamations
- MOF - Lead Generation/Messages by offering solutions
- BOF - Conversions with your offer and your positioning vs. others
Facebook Advertising Strategies
Conversion Ads
Messenger Ads
Facebook messenger a
Lead Ads
With lead ads you don't need a landing page or website,
Frequently Asked questions
What is a Funnel?
Your potential customers journey from a prospect to a client is mapped in a Funnel.
Putting your ad in front of someone and getting his/her attention is just the first step. To turn a prospect into a lead and turn that lead into a customer you need a funnel that ‘guides’ a prospect through that process. All wheels in the cog have to turn and work together to become a lead machine and have clients on tap.
Facebook Pixel and Tracking, is it important?
The Facebook pixel is your tracking code that needs to be set up correctly and installed on your web pages so Facebook can collect user information and user characteristics. This is important especially for running retargeting campaigns to people that have watched videos or engaged with your ads.
Giving Facebook that data of your users will also help creating Lookalike audiences of these users.
What should my budget be?
The more you spend with Facebook, the better your results will be. As a rule of thumb, you’d need $10-20 per day in a testing phase to use the power of the Facebooks algorithm to find the best target audiences for you and test which creative and message gets you the best results.
As the Facebook algorithm learns as it collects data, you should count on a 4 day testing period as a minimum.
What type of Campaigns do you run?
Facebook has 11 different campaign objectives, for lead generation we will be using Conversions, Lead Generation and Messenger.
If we are trying to get warmer audiences first and build Lookalike audiences, we will start with Engagement and Video View campaigns and hit the warm audiences with retargeting ads.
Are Facebook Ads better than Google Ads?
They are inherently very different as they use different targeting.
With Facebook ads you don’t rely on keywords or browser search, you can let the Facebook algorithm do its magic to present your ads to the right people.
Facebook ads are still significantly cheaper than Google ads.
