Instant follow-up with emails keeps a lead hot and easier to convert."Never stress about not having enough leads or clients again!"

We will make your emails more personalized and timely to nurture leads and turn prospects into clients, with a carefully planned email strategy.
We automate this process and save you time, resources and money.

An automated email sequence starts when a prospect subscribes and triggers a Welcome/Confirmation email, this will be personal as we set a ‘first name’ trigger welcoming your prospect using his/her first name.

The onboarding series of emails that will follow, will  turn leads into clients. We make this process  evergreen, set and forget, triggering to start when a new lead subscribes or leaves his/her email details.

The copy of your emails is part of your marketing efforts and our copy writers will create an onboarding sequence of emails tailored to your brand to make sure it stays on message with your identity.

Email Automation DWT Digital
Example of automated emails

User or buyer intent has 3 stages, Problem Aware, Solution Aware and Product/Service Aware. To be effective, sales funnels and emails need to be set up to address the different stages.

Problem Aware – TOF (Top Of the Funnel): Are you feeling xyz after doing xyz? Do you have xyz? You can’t do xyz?

Solution Aware – MOF (Middle of the Funnel): Doing xyz will make you xyz, give you xyz and improve xyz.

Service Aware – BOF (Bottom of the Funnel): Joining xyz will get you fast xyz and improve your xyz.  Our xyz will solve your xyz.

Facebook Campaign objectives DWT Digital

Facebook Funnels at Campaign level

Frequently Asked questions

Your potential customers journey from a prospect to a client is mapped in a Funnel. 

Putting your ad in front of someone and getting his/her attention is just the first step. To turn a prospect into a lead and turn that lead into a customer you need a funnel that ‘guides’ a prospect through that process. All wheels in the cog have to turn and work together to become a lead machine and have clients on tap.

The Facebook pixel is your tracking code that needs to be set up correctly and installed on your  web pages so Facebook can collect user information and user characteristics. This is important especially for running retargeting campaigns to people that have watched videos or engaged with your ads.  

Giving Facebook that data of your users will also help creating Lookalike audiences of these users.

The more you spend with Facebook, the better your results will be. As a rule of thumb, you’d need $10-20 per day in a testing phase to use the power of the Facebooks algorithm to find the best target audiences for you and test which creative and message gets you the best results. 

As the Facebook algorithm learns as it collects data, you should count on a 4 day testing period as a minimum.

Facebook has 11 different campaign objectives, for lead generation we will be using Conversions, Lead Generation and  Messenger.

If we are trying to get warmer audiences first and build Lookalike audiences, we will start with Engagement and Video View campaigns and hit the warm audiences with retargeting ads.

They are inherently very different as they use different targeting. 

With Facebook ads you don’t rely on keywords or browser search, you can let the Facebook algorithm do its magic to present your ads to the right people. 

Facebook ads are still significantly cheaper than Google ads.

Facebook Advertising Strategies

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Conversion Ads

With cinversion ads we drive people to a landing page that contains your offer or service. We will help you to create a compelling hook, and set up, or improve, a highly converting landing page at the top of your sales funnel.

Online Marketing DWT Digital

Messenger Ads

Facebook messenger ads communicate directly with your target audiences through a chatbot . This type of ad creates a very close bond as people interact directly with you. As a result of this you will get very strong leads.

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Lead Ads

With lead ads you don't need a landing page or website, all the data is collected within Facebook. That makes Lead Ads cheaper to run as Facebook favours keeping the user on its platform, however, the leads can be less qualified.

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