Our creative team
Your potential customers journey from a prospect to a client is mapped in a Funnel.
Putting your ad in front of someone and getting his/her attention is just the first step. To turn a prospect into a lead and turn that lead into a customer you need a funnel that ‘guides’ a prospect through that process. All wheels in the cog have to turn and work together to become a lead machine and have clients on tap.
The Facebook pixel is your tracking code that needs to be set up correctly and installed on your web pages so Facebook can collect user information and user characteristics. This is important especially for running retargeting campaigns to people that have watched videos or engaged with your ads.
Giving Facebook that data of your users will also help creating Lookalike audiences of these users.
The more you spend with Facebook, the better your results will be. As a rule of thumb, you’d need $10-20 per day in a testing phase to use the power of the Facebooks algorithm to find the best target audiences for you and test which creative and message gets you the best results.
As the Facebook algorithm learns as it collects data, you should count on a 4 day testing period as a minimum.
Facebook has 11 different campaign objectives, for lead generation we will be using Conversions, Lead Generation and Messenger.
If we are trying to get warmer audiences first and build Lookalike audiences, we will start with Engagement and Video View campaigns and hit the warm audiences with retargeting ads.
They are inherently very different as they use different targeting.
With Facebook ads you don’t rely on keywords or browser search, you can let the Facebook algorithm do its magic to present your ads to the right people.
Facebook ads are still significantly cheaper than Google ads.