5 Facebook Advertising strategies to generate higher ROI
End to end social media marketing is important if you want to succeed in our digital era.
Facebook is the biggest social media platform, and here are some
I hear you say “an hour, that’s not a lot…”, but think about that for a second. One hour per day on Facebook if in a 24-hour period an average person works 8 hours-sleeps 9 hours, leaving 7 hours for other things, of which at least one hour
Here are 5 strategies to increase your ROI on
There are 8 billion (yes
You could produce product videos, explainer videos, use live video for special occasions (new store opening, product launch…), just be creative and use video!
Another cool way to stand out is to use video testimonials. Compile 3 customers, short sections and edit them together, make sure they are genuine, off the cuff and not over produced (use an iPhone for example) to increase credibility and impact.
This is very unused at the moment and therefore still very cheap, much cheaper than Facebook video ads. They have to be short, not longer than 15 seconds and as they will
These ads are for local businesses and you target people
Re-targeting campaigns increase results by 1400%, the sooner you start the better! Abandoned carts, link clicks without follow-through are all very important turn around
A well-known software company ran A/B tests on its own ads, the test performance of emoji’s. The ads
But a warning is not out of place! It is a risky business, chose your emoji’s well (avoid random usage) and place them strategically
Bonus tip: TEST, test and test and TEST!
Facebook ads are all about testing and tweaking to find the one killer combination you can scale your budget on. Don’t be afraid to try things out and adapt your
If you want to find out more on our Facebook